Price Elasticity Coefficient Formula:
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The Price Elasticity Coefficient (Ep) measures the responsiveness of quantity demanded to changes in price. It quantifies how much the quantity demanded of a good changes when its price changes, holding all other factors constant.
The calculator uses the Price Elasticity Coefficient formula:
Where:
Explanation: The coefficient indicates the percentage change in quantity demanded resulting from a 1% change in price. A higher absolute value indicates greater sensitivity to price changes.
Details: Understanding price elasticity is crucial for businesses in pricing strategies, revenue optimization, and market analysis. It helps determine whether price changes will increase or decrease total revenue.
Tips: Enter the percentage change in quantity demanded and percentage change in price as decimal numbers. Both values must be valid and the percentage change in price cannot be zero.
Q1: What do different elasticity values mean?
A: |Ep| > 1: Elastic demand; |Ep| < 1: Inelastic demand; |Ep| = 1: Unit elastic; Ep = 0: Perfectly inelastic; Ep = ∞: Perfectly elastic.
Q2: How is percentage change calculated?
A: %Δ = [(New Value - Old Value) / Old Value] × 100%. Use the midpoint method for more accurate elasticity calculations.
Q3: What factors affect price elasticity?
A: Availability of substitutes, necessity vs luxury, time horizon, proportion of income spent, and brand loyalty.
Q4: Why can't percentage change in price be zero?
A: Division by zero is mathematically undefined. Price elasticity requires an actual price change to be measured.
Q5: How is elasticity used in business decisions?
A: Helps set optimal prices, predict revenue changes, develop pricing strategies, and understand market competition.