Price Elasticity Formula:
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Price elasticity measures the responsiveness of quantity demanded or supplied to changes in price. It is a dimensionless coefficient that indicates how much the quantity changes when price changes by 1%.
The calculator uses the price elasticity formula:
Where:
Explanation: The formula calculates the ratio of percentage change in quantity to percentage change in price, providing a measure of sensitivity to price changes.
Details: Price elasticity is crucial for businesses to set optimal pricing strategies, understand consumer behavior, forecast revenue changes, and make informed production decisions.
Tips: Enter percentage change in quantity and percentage change in price as decimal numbers (e.g., 10% as 10). Both values are required and price change cannot be zero.
Q1: What do different elasticity values mean?
A: |Ep| > 1 = elastic, |Ep| < 1 = inelastic, |Ep| = 1 = unitary elastic, Ep = 0 = perfectly inelastic.
Q2: How is percentage change calculated?
A: %Δ = [(New Value - Old Value) / Old Value] × 100%. Use this formula to calculate percentage changes before using the calculator.
Q3: What factors affect price elasticity?
A: Availability of substitutes, necessity vs luxury, time period, proportion of income spent, and brand loyalty.
Q4: Can elasticity be negative?
A: For normal goods, price elasticity of demand is negative (price increase leads to quantity decrease), but we often use absolute value for interpretation.
Q5: How is this used in business decisions?
A: Helps determine optimal pricing, predict revenue impact of price changes, and understand market competitiveness.