Price Elasticity Formula:
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Price elasticity of demand (PE) measures how responsive the quantity demanded of a good is to a change in its price. It shows the percentage change in quantity demanded resulting from a one percent change in price.
The calculator uses the price elasticity formula:
Where:
Explanation: The formula calculates the responsiveness of quantity demanded to price changes. A higher absolute value indicates greater sensitivity to price changes.
Details: Understanding price elasticity helps businesses set optimal pricing strategies, forecast revenue changes, and understand consumer behavior in response to price adjustments.
Tips: Enter percentage change in quantity demanded and percentage change in price as decimal values (e.g., 10% = 0.10). Ensure price change is not zero to avoid division by zero.
Q1: What do different elasticity values mean?
A: |PE| > 1 = elastic demand, |PE| < 1 = inelastic demand, |PE| = 1 = unit elastic, PE = 0 = perfectly inelastic, PE = ∞ = perfectly elastic.
Q2: How is percentage change calculated?
A: %Δ = [(New Value - Old Value) / Old Value] × 100%
Q3: What factors affect price elasticity?
A: Availability of substitutes, necessity vs luxury, time horizon, proportion of income spent, and brand loyalty.
Q4: Why is price elasticity important for businesses?
A: Helps determine optimal pricing, predict revenue changes from price adjustments, and understand competitive positioning.
Q5: Can elasticity be negative?
A: Yes, price elasticity is typically negative due to the inverse relationship between price and quantity demanded (law of demand).